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McBride Homes Announces Innovative Campaign

(Apr 1, 2017)

Cupcakes, ice cream, cake pops, and all types delicious desserts; it’s all part of the fun for a local home builder’s latest campaign.

McBride & Son Homes, the largest home builder in Missouri, has long been known for their innovative marketing and sales campaigns. The company’s latest promotion, which runs from April 1st through April 30th, focuses on treating customers to a sweet treat and a sweet deal on a new home.

It’s called the McBride & Son Home Sweet Home Display Tour and its intent is to get prospective buyers to visit all of McBride’s newly constructed 2017 display homes across metro St. Louis, including 11 new fully furnished displays with grand openings during the month of April. Visitors will also enjoy delicious desserts including food trucks at various locations.

“We are always looking for something new and original,” said John F. Eilermann Jr., CEO and Chairman of McBride & Son Companies. “It absolutely has to be fun and I think we’ve hit the mark with this innovative campaign.”

Visitors can enjoy a sweet treat from an exciting variety of food trucks including Holy Crepe, Sweet Divine, Destination Desserts and Walkaway Waffles. Each community will also have various dessert trays including cupcakes, candies, and chocolate covered strawberries.

“You see food trucks all over St. Louis these days at various events and parties,” stated Eilermann. “We decided to get in on the trend and offer a fun experience to our customers in a unique way while offering them big savings on a new McBride home. It really is a sweet chance to get a sweet deal on a new home.”

The builder is offering a staggering $5,000 to $105,000 in discounts on already-built inventory homes located throughout the metro area. McBride has over 40 active new home communities with pricing from the low $100’s to over $1 million.

“We have 11 new display grand openings just in the month of April. We want people to come tour the new models and enjoy the food trucks and desserts, but most importantly we want to provide the best homes at the best price in the best locations for our customers,” said Eilermann. “That’s always our number one goal.”

The McBride & Son Home Sweet Home Display Tour runs from April 1st through April 30th at all McBride communities and information centers. Office hours are 10:00 AM to 6:00 PM daily. For a complete listing of food truck destinations throughout the month at select communities, visit for details.

McBride & Son Companies currently builds in over 40 communities in metro St. Louis. McBride & Son is an employee owned company based in Chesterfield and is the largest homebuilder in St. Louis and the state of Missouri. The company is currently ranked as the 29th largest privately owned builder in the country and is the 51st largest overall according to Builder Magazine. The magazine also recognizes that McBride has the highest market share of any builder in any top 50 market in the U.S. McBride is also the nation’s largest union home builder.

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Prices, promotions, incentives, offers, features, options, amenities, floor plans, elevations, designs, materials and dimensions are subject to change without notice. Square footages and dimensions are estimates and may vary from actual construction. McBride & Son Homes, Inc. is not responsible for the construction of any community improvements, amenities and recreational facilities which may be described and such community improvements, amenities and recreational facilities may be subject to change or cancellation without further notice. A written contract by and between purchaser and McBride & Son Homes, Inc. shall govern the sale and purchase of the property exclusively. Purchaser shall not rely upon any information pertaining to the property presented on this website in their decision to enter into a contract for the property. The plans and renderings depicted are the sole and absolute property of McBride & Son Homes, Inc. Use or copying of these plans, without the express written consent of McBride & Son Homes, Inc. is illegal.