McBride Homes Extends Contract as Title Sponsor of Renowned Braggin’ Rights Game in St. Louis

Annual College Men’s Basketball Matchup Featuring Illinois, Missouri Returns Dec. 22 

ST. LOUIS (Nov 14, 2023) – Locally based McBride Homes will once again serve as title sponsor of the annual Braggin’ Rights men’s basketball game between the University of Illinois and the University of Missouri when it returns to St. Louis in December. 

The multi-year relationship with McBride Homes for Braggin’ Rights was secured and extended through 2026 by the local teams for LEARFIELD, athletics multimedia rightsholder for both universities. Champaign-based Fighting Illini Sports Properties and Columbia-based Mizzou Sports Properties represent the University of Illinois and the University of Missouri respectively. 

“As Missouri’s largest home builder, McBride Homes is extremely proud to be the title sponsor of the Braggin’ Rights game again this year and to extend our partnership in this sporting tradition through 2026,” said Jake Eilermann, CEO and President of McBride Homes. “We are a loyal supporter of these teams and their fans, and we’re excited to bring the game back home to St. Louis at the Enterprise Center.” 

The Enterprise Center will play host to the McBride Homes Braggin’ Rights game on Friday, Dec. 22, 2022 at 8 p.m. The highly anticipated game between the Fighting Illini of the Big Ten and the Mizzou Tigers of the SEC has been a St. Louis sports staple for more than four decades. 

“It’s a big game for the two teams and the atmosphere is always explosive,” said Eilermann. "We’re excited that St. Louis gets to enjoy this rivalry at home once again and that we can sponsor this special event.” 

For the complete 2023-24 men’s basketball schedules, visit the official athletics websites for Illinois and Missouri at these respective links.